The large number of fans helps BLACKPINK members appear on the list of the most influential female stars on Instagram such as Selena Gomez, Taylor Swift, Beyoncé, Rihanna, etc.

According to calculations by inBeat, a performance evaluation tool on Instagram, each commercial post on this platform can bring Lisa huge income.

A commercial post can bring the youngest BLACKPINK an estimated amount of money from 918,000 to 1.25 million USD, while a story can bring in from 459,000 to 621,000 USD. In particular, a reel video can bring from 1.2 million to 1.62 million for a female singer. These are only estimated numbers, but partly show Lisa’s appeal on this platform.

Each of Lisa’s promotional posts on Instagram brings a huge amount of money to Money’s voice

Lisa is currently the global ambassador for two luxury brands Celine and Bulgari, so her account often posts images tagging these two luxury brands.

Lisa’s post interaction is also at a high level, averaging about 8.5-10 million likes per post, in the last 3 months. Therefore, the media value that female idols bring to brands is huge. That’s also the reason why big brands don’t hesitate to spend huge amounts of money on the youngest member of BLACKPINK.

According to statistics from Hopper HQ, the “youngest brother” of the BLACKPINK group earns an average of 575,000 USD (equivalent to 13.8 billion VND) for an advertising post on their personal Instagram page.

Lisa ranked 26th in the ranking of 100 people with the highest advertising fees on Instagram in the world, ranked above many international stars such as Dua Lipa, Kylian Mbappé, David Beckham, Emma Watson, Tom Holland…