Though her debut campaign as a brand ambassador is more restrained, all eyes will be on the Met Gala in May, when Kardashian and Demna will surely ramp up the fashion theatrics.Inez and Vinoodh

Photographed by Inez and Vinoodh, the “Closet Campaign” features a roster of celebrities, including actor and socialite Nicola Peltz — who wears a Regina George-worthy pink tracksuit — and model Paloma Elsesser, holding the new Le City silhouettes and other signature Balenciaga bags in pristine luxury closets. (Kardashian is photographed in her own enormous handbag closet, along with her own collection of nearly 130 Balenciaga bags.)

The “Closet Campaign” feels like a soft launch rather than a big splash for the new partnership, but is still stirring buzz. After several appearances for the brand, including walking the runway in its 51st Haute Couture show in 2022, Kardashian took a step back from Balenciaga later that year after a holiday campaign ignited controversy.

From left: Nicola Peltz and Paloma Elsesser in imagery from Balenciaga’s new” Closet Campaign.”Inez and Vinoodh

The fashion house’s “Toy Stories” campaign featured young children with various Balenciaga gifts, including plush bags designed as teddy bears in goth outfits and BDSM-inspired accessories. After the brand and its creative collaborators were accused of 𝑠e𝑥ualizing children — and a separate campaign went viral for featuring documents from a United States Supreme Court case relating to child pornography laws on a desk in an otherwise generic office scene — Balenciaga pulled the campaign and issued an apology for including the teddy bear bags. (They also filed, then dropped a lawsuit against the production company involved in the shoot that included the court case documents.)

Days later, Kardashian called the images “disturbing” on social media and said she was “re-evaluating” her relationship with the house.

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But in December, just over a year after the backlash, Kardashian signaled that she was back in the fold, appearing front row at its Los Angeles runway show — closed by Cardi B — along with her half-sister Kendall Jenner.

On Monday, as part of her ambassador announcement, Kardashian said in a press statement that the fashion house “embraces modernity, craftsmanship and takes an innovative approach to design under Demna.”

She added: “For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right.”