With her remarkable achievements, Rosé became the first and only Asian artist to create 550 million USD EMV (media value, calculated from Instagram posts) for the luxury brands she represents. in the past 2 years, making her one of the most influential figures in the fashion world today.

Over the past two years, as a global ambassador for luxury brands, including Yves Saint Laurent, Tiffany & Co. and Rimowa, Rosé and TV star Kim Kardashian became the only individuals to ever surpass the $550 million EMV mark.

Rosé is the global ambassador for four luxury brands Saint Laurent, Tiffany & Co., Sulwhasoo and Rimowa. Photo: Naver

Rosé’s contribution is considered a testament to the talent, hard work and growing influence of Kpop stars that have gone beyond the music scene to reach many fields of culture and fashion worldwide. wider demand.

According to a report conducted by marketing analytics firm Lefty & Karla Otto, in 2022, Rosé accounted for more than 13% of EMV earned for brands. Then, in 2023, the total media value that Rosé created during fashion weeks in New York, London, Milan and Paris is about 27.3 million USD.

Lefty claimed that Saint Laurent’s show was the most talked about fashion show in 2023 due to its star-studded front row. Among them, the only female global ambassador Rosé leads the list of people bringing the highest EMV to the brand, accounting for 35% of the total EMV.

Rosé wore a YSL dress and Tiffany jewelry on the red carpet of the 2023 Cannes Film Festival. Photo: Naver

A study published by impact analysis business WeArisma said that events on the French Riviera (France) in June 2023 created millions of Euros in media value. An online post featuring Rosé in a black Saint Laurent dress on the famous Cannes red carpet raked in $6.6 million in EMV.

In addition, as a global ambassador for Tiffany & Co. , Rosé brings great profits to the high-end jewelry company of LVMH group. The female singer was mentioned by name in the year-end financial report of luxury “empire” LVMH.

Late last year, according to Lefty’s report, Rosé is one of the world’s most influential celebrities in the field of fashion.

Currently, Rosé is also the Korean star with the most global campaigns with luxury brands, about more than 30 campaigns from 4 different brands, including Saint Laurent fashion (YSL), jewelry – watches Tiffany & Co. Co., Sulwhasoo cosmetics and Rimowa suitcases.

Rosé is one of Tiffany & Co’s top global ambassadors. Photo: Naver