Hailey Bieber sizzled in a set of new Instagram snaps on Thursday, as she started down the countdown to her 27th birthday.

The model, who was born on November 22, donned a glamorous strapless red velvet gown that clung to her enviable figure.

Justin Bieber‘s wife — who recently modeled Calvin Klein’s holiday collection — added gold accents to the outfit, wearing hoop earrings, a stylish watch and a number of rings.

Her blonde tresses were brushed back into a sophisticated bun, with a few wisps left to frame her face.

‘Starting the bday week off early,’ the beauty captioned the photos.

She accentuated her naturally stunning features with pink blush on her cheeks, gloss on her lips and winged eyeliner.

The star struck a number of poses as she showed off the elegant ensemble.

Her 50.7M fans and followers were thrilled with the new social media offering, with one writing, ‘the queen herself decides when it’s time to celebrateeeeee.’

‘So beautiful so elegant,’ another one chimed in.

Hailey also shared a clip in the lovely outfit, as she advertised her brand Rhode’s upcoming drop, just in time for her birthday.

The video showed her applying Rhode’s new limited Peptide lip tint.

‘Step into nostalgia on 11/22 9am pt for my birthday we are launching our first limited edition Peptide Lip Tint. A tint of baby pink, a sparkle and a yummy jellybean scent,’ she wrote in the caption of the clip.

The day prior the beauty posed in pink as she teased the peptide lip tint on social media with a number of sultry photos.

One photo saw the socialite don pink satin shorts and a long-sleeved pale pink shirt as she teased her tummy.

With her hands above her head, she held a small tube of her new product.

Hailey glowed in a face of pink-toned cosmetics and she wore her go-to diamond-encrusted ‘B’ necklace.

Another saw her stretched out on a bubblegum pink prop made to look like a jelly bean as she flashed her perky behind in a pair of hot pink underwear.

The peptide lip treatment is a bestseller for Hailey’s hugely successful skincare line, which she debuted in June 2022.

Last November, for her 26th birthday, Rhode rolled out a similarly pointed campaign to mark the special occasion.