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50 Cent’s links to Sacramento revealed from his love for city to becoming business partner with Kings boss

YOU can find 50 Cent ‘in da club’ – and sitting courtside at Sacramento Kings playoff games.

The rapper has been one of the Kings’ biggest fans this season as they reached their first NBA playoff appearance in 17 years.

250 Cent (right) has developed a close relationship with Sacramento Kings owner Vivek RanadiveCredit: Getty250 Cent regularly sits courtside at the King playoff games at Golden 1 CenterCredit: Getty

And he has had pride of place at Golden 1 Center during the Kings’ Western Conference first-round series against the Golden State Warriors.

50 Cent even had a notable interaction with Draymond Green after the Warriors forward was ejected for stomping on the chest of Sacramento’s Domantas Sabonis in Game 2.

“[I] said [to Green], what the f**k you do that for?” 50 Cent wrote on an Instagram post.

“He said 50, I’m a big stepper, I’m out here steppin on s**t, it’s the playoffs.

“I was sitting there looking like, oh s**t!”

It has been a mixture of business and pleasure for 50 Cent, whose real name is Curtis Jackson.

Last summer, the Kings signed a multiyear partnership with 50 Cent’s premium wine and spirits company Sire Spirits and his charity, the G-Unity Foundation.

Sire Spirits became an official champagne and spirits partner of the Kings, with its Chemin du Roi champagne and Branson Cognac brands served at Golden 1 Center.

A high-end hospitality space was also renamed Rush by Sire Spirits and features a 500-bottle Le Chemin du Roi Champagne wall.

50 Cent now has a close relationship with Kings owner Vivek Ranadive, with the pair regularly pictured together.

“I have a connection to the team,” 50 Cent recently told CBS Sacramento.

“I’m the official champagne and cognac of the Sacramento Kings and I have good relationships with the players, everything.”

Sire Spirits is taking the sports world by storm.

The company also has deals with the Houston Rockets, Houston Texans, Houston Astros, Indiana Pacers and Minnesota Timberwolves.

 

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