Musicians love bling. Rapper and Degrassi star Drake is no exception.

But unlike other artists who pile on the chains to show off their wealth and success, The God’s Plan singer often uses his diamonds to announce new projects.

Last week Drake posted a selfie showing off a new Ski Mask Cupid pendant from Jason of Beverly Hills. Valued at $300k, who needs a press release?

TSA: Unlike other artists who pile on the chains to show off their wealth, Drake uses uses jewelry to announce new projects

New bling: Last week Drake posted a selfie showing off his new Ski Mask Cupid pendant from Jason of Beverly Hills. The pice is valued at $300k

All of Drake’s over-the-top creations from the celebrity jeweler have meaning.

After co-founding his Toronto-based record label OVO (October’s VeryOwn) Sound, the hip hop artist turned to Jason to create an unforgettable one-of-a-kind piece.

‘Drake’s goal was to make the most expensive OVO owl ever and we accomplished just that,’ said the Jason.

The pendant features over 60 carats of flawless emerald and round cut natural diamonds. The piece is valued at $500,000.

Before dropping his album “Scorpion” two years ago, Champagne Papi had Jason design a custom circular pendant, laden with diamonds and featuring a gold scorpion.

Drake posted the necklace to social media with the caption “June 2018.”

Hoot hoot: After co-founding his Toronto-based record label OVO (October’s VeryOwn) Sound, the hip hop artist turned to Jason to create an unforgettable one-of-a-kind owl

Commemorate: Before dropping his album “Scorpion” two years ago, Champagne Papi had Jason custom design a circular pendant, laden with diamonds and featuring a gold scorpion

Artists: All of Drake’s over-the-top creations from the celebrity jeweler Jason of Beverly Hills (right)  have meaning

So what does a cupid shooting a bow and rose arrow wearing a ski mask signify?

‘Drake is definitely the kind of client who comes to me with a clear idea of what he wants and together we figure out how to make the design possible,’ shared the jeweler.

‘In the beginning I’d ask the meaning of the piece, but over time I learned everything he does has a purpose and to just help bring his vision to fruition.’

The cupid statement piece is valued at approximately $300k, and is made up of 75 carats of diamonds and over half a kilo of gold.