The Korean Business Research Institute has recently announced the latest brand reputation rankings for individual girl group members, analyzing big data from November 17 to December 17. In this month’s assessment, BLACKPINK’s Jisoo has made a significant leap to fourth place, registering a brand reputation index of 3,239,536 — a notable 40.56% increase from her previous month’s score.
This recent surge has propelled Jisoo to an outstanding milestone: she has now accumulated the highest number of points in the 2023 individual brand value ranking for a female idol, reaching an impressive total of 52,759,624 points over the 12 months. Additionally, thanks to the 52.7 million brand reputation points accumulated this year, Jisoo now holds the record for the highest annual points for a female idol in the history of South Korean individual brand value rankings.
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