Jennie released new music after announcing the establishment of her own company.
At 0:00 on December 24 (Korean time), Jennie kept her promise and released Christmas music as soon as the day passed. Not only is it a special gift for fans, this is also the first music video after Jennie introduced the new label. On the afternoon of December 23, Jennie caused a global social media sensation when she suddenly announced the establishment of ODDATELIER. Accordingly, she will work in parallel with BLACKPINK and manage her personal schedule through her own company.
The gift was carefully prepared by Jennie from visual to auditory. The Christmas atmosphere is expressed through the pine tree, plates and snow house that reflect Jennie’s lovely image. On her personal Instagram and Weverse, Jennie shared a series of winter photos and sent fans sweet messages.
Christmas gift from Jennie
Enjoying Jennie’s video cover of the songs Snowman (Sia) and Snow (Zion.T), BLINKs were once again captivated by the warmth and emotional voice of the female rapper from BLACKPINK. Not wearing elaborate clothes, Jennie’s pure visual like the “girl next door” still makes people unable to take their eyes off her. The pretty girl in a gentle off-the-shoulder sweater promises to cause a stir this winter.
Jennie covers Snowman and Snow
On social networks, information related to Jennie’s new company and Christmas music cover videos have both become topics that attract the most interaction. In the You & Me video released in October, Jennie soon revealed about ODDATELIER. The background of filming You & Me is also the introduction image of her personal label. In addition, Jennie’s trademark registration of her stage name JENNIERUBYJANE also helped fans guess somewhat about the direction she will pursue in the second stage of her career, after re-signing with BLACKPINK.
You & Me filming background
This is the image introducing Jennie’s personal label
Jennie’s label is registered in the professional service/management industry, with the motto “we are passionate about music”. Accordingly, Jennie will definitely release her upcoming solo album here. In addition, her company Jennie also filed a copyright registration application on December 21, 2023 in the beauty and fashion categories. It can be seen that Jennie wants to develop her two musical strengths in parallel and increase her influence in the music world. .
Jennie wants to develop her two musical strengths in parallel and increase her influence in the music world
Jay Park also wants to “join” Jennie’s label
Immediately after the news that Jennie created ODDATELIER was widely spread, Jay Park immediately “caught the news”, leaving a comment: “Sign a contract with me” . It is known that Jay Park is also a big fan of Jennie, many times expressing his love for the talented junior girl. Jay Park’s move made people extremely excited. Jennie’s personal career development received many congratulations and support from fandoms around the world.
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