In a move that signals a significant shift in the landscape of pop culture-inspired public art in South Korea, the coastal city of Samcheok is set to dismantle a popular BTS-themed sculpture and other related installations at Maengbang Beach.

This decision comes in the wake of a dispute over intellectual property rights initiated by HYBE, the entertainment company behind the globally acclaimed K-Pop group BTS.

| TIMES

The heart of the issue lies in HYBE’s recent actions, where the company has sent out official requests to various local governments for the removal of BTS-related structures. These requests cite concerns over intellectual property rights infringement, challenging the legal grounds on which these fan-celebrated landmarks stand. As a result, Samcheok City, known for its BTS photo zone sculpture and signage, made a consequential decision on January 5 to dismantle these fan-favorite installations.

| Forbes

The significance of these structures extends beyond mere physical representations. Various locations across South Korea, including beaches, bus stops, and breakwaters, have gained fame and a special place in the hearts of BTS fans. These spots, often dubbed as ‘holy sites,’ have become pilgrimage destinations for the global fan community, drawn to places featured in BTS’s music video shoots or album jacket photos.

A sign explaining the relevance of the BTS sculpture. | Visit Korea

For instance, the Maengbang Beach in Samcheok gained prominence due to its association with the BTS hit song “Butter.”

BTS during their jacket shoot. | BIGHIT MUSIC | The Soul of Seoul

Despite these cultural impacts, HYBE’s standpoint is driven by the need to protect its intellectual property. The company argues that the sculptures and murals infringe upon BTS’s trademark and portrait rights, leading to potential legal complications, according to Ten Asia.

This bus stop at Hyangho Beach has been one of the most recognizable BTS landmarks since it appeared on the cover of “You Never Walk Alone.” | BIGHIT MUSIC | BIGHIT MUSIC

The decision to dismantle these structures has not been met without resistance. Several local governments have voiced their concerns, deeming HYBE’s approach excessive. They argue that these installations were created for public interest, aiming to attract BTS fans to locations featured in the group’s music videos and album jackets.

Dae Jang Geum Park in Yongin city, Gyeonggi province — the site where Suga‘s “Daechwita” was recorded — is another landmark. | KoreainMe | HYBE LABELS/YouTube

Meanwhile, a HYBE representative explained their stance, emphasizing the importance of protecting the artists’ intellectual property rights and considering the challenges of continuous management and the potential negative impact on the artist’s image.

The impending removal of the BTS sculpture in Samcheok marks a turning point and raises questions about the future of similar installations across the country.