News

‘The song has the men running to Sephora’: Customers are blaming Rihanna’s collab with partner A$AP Rocky for crowded aisles at Sephora

You might think that the 10-year-olds at Sephora scrambling for Drunk Elephant and terrifying fully-grown adults is bad, but now, TikTokers say they have to deal with something much worse—sharing Sephora with men.

But these men aren’t after Drunk Elephant as well—instead, they’re all lining up to get Fenty Beauty’s Lux Balm Ultra-Hydrating Cherry Lip Balm. In a new advertising campaign, A$AP Rocky himself promotes the “new collab with [his] baby mom,” encouraging viewers to buy the Rhianna-owned cosmetic.

“B*tch, this ain’t lip gloss,” he raps in the now-viral commercial. Clearly, Fenty was trying to get the A$AP Rocky fans on board with this latest product, and if recent discourse around Sephora is to be believed, it worked a treat. As of Sunday, the $16 product is sold out online.

“You guys complained about the 13-year-olds in Sephora so much, that the universe was like, ‘You think thats bad, watch me double that,’” TikToker Riley (@rileyfauria) said in a TikTok. “A$AP Rocky released a new song where he’s like talking about how much he loves chapstick, and the song has the men running to Sephora to go get this Chapstick.”

@fentybeauty

#LuxBalm up in @A$AP Rocky’s palm, new collab with our fave mom @Rihanna 🤝♥️ This juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter brings dry lips back to life with instant hydration 👄 It’s slim, slick n easily slips into your pocket, so you can keep it on you wherever you go ☝🏼 Cop it now at @sephora, @sephoracanada, #SephoraxKohls at @Kohl’s + the #fentyskin site 🛒

♬ original sound – Fenty Beauty

“So now, not only do we have to share the aisle with 13-year-olds, who are buying out all the Drunk Elephant, but also with men,” she said.

@rileyfauria

Sephora is a scary place rn #sephora #asaprocky #luxbalm #fentybeauty #rihanna #fentyskin

♬ original sound – Fenty Beauty

 

The Daily Dot reached out to Riley for comment via Instagram direct message.

But Riley isn’t the only one to notice this trend, with content creator Lauren Ray lamenting how it only took a “10-second jingle” for men to start using lip balm in a video that has amassed 1.6 million views as of Sunday.

https://www.tiktok.com/tag/fentylipbalm?referer_url=www.dailydot.com%2Fnews%2Fasap-rocky-lip-balm-sephora%2F&refer=embed&embed_source=121374463%2C121351166%2C71838019%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed_hashtag&referer_video_id=7322924029688630574

“I’m seeing so many TikToks of guys like, ‘Oh, if A$AP is using it, I gotta use it,’” she said. “It’s Chapstick.”

She continued, “Hello, y’all could have been going to Target this entire time getting a giant tub of Vaseline for like $5. But honestly, I have to applaud A$AP and Rihanna. That was a smart marketing move.”

“Now if only we can make a jingle on how to properly wash between your a**,” she joked.

Lauren didn’t immediately respond to the Daily Dot’s request for comment via email.

Related Posts

Watch bungling robbers’ botched getaway as they drop loot & speed off with boot open… but cops STILL don’t catch them

THIS is the moment a cop flails his leg at a getaway car in a lame attempt to stop fleeing thieves. Police have been slammed for failing to catch burglars minutes after a raid as footage showed a cop kicking a vehicle as it sped off. It comes after masked robbers stole “thousands of dollars“ worth of power tools from a hardware store in Queensland, Australia.

The View bosses ‘desperately hunting for pro-Trump panelists’ after woke stars all backed loser Kamala

ABC News executives are reportedly actively searching for a conservative, pro-Trump voice to join the panel on The View after its woke stars all backed Vice President Kamala Harris for president. The talk show – co-hosted by liberals Whoopi Goldberg, Joy Behar, Sunny Hostin and Sara Haines as well as Republican Trump critics Ana Navarro and Alyssa Farah Griffin – featured the vice president in an episode just one month ahead of the election. Then, just one day after Trump’s victory, the panelists dressed in all black as if they were attending a funeral.

Saudi Arabia’s NEOM megaproject boss sacked after ‘threatening to BURY worker in desert’ in latest blow to $1tn scheme

THE highly controversial boss of Saudi Arabia’s pricey NEOM project has been sacked after allegedly threatening to bury a worker in the desert. Nadhmi Al-Nasr, head of the infamous Saudi mega scheme, has been heavily criticised in the past after allegations of abuse and an aggressive management style have all been revealed. The final blow to his reign came when a worker claimed he had been threatened by the chief.

Trump and Musk send MAGA world wild with powerful duet of God Bless America at Mar-a-Lago – with a glaring problem

Donald Trump and Elon Musk looked more like Simon and Garfunkel at Mar-a-Lago during a rendition of God Bless America – but fans spotted one minor problem. The duo returned to a hero’s welcome at the ‘Winter White House’ Wednesday night after Trump had a friendly chat with the Bidens in D.C. and joked he can’t get rid of his billionaire ‘first buddy.’ Conservatives were thrilled to see them alongside opera singer Chris Macchio for a rendition of the American classic.

‘UFOs are real’: Congress to hear Pentagon whistleblower’s bombshell testimony at major ‘alien’ hearing TODAY

A PENTAGON whistleblower who claims UFOs are real is set to present his bombshell testimony at a major “alien“ hearing today before the US Congress. Former counterintelligence officer Luis Elizondo, who is said to have investigated UFO cases while at the Department of Defence, claims America is in “possession of UAP technologies“. The former defence official will speak before The US House of Representatives Committee on Oversight and Accountability.

Furious woman whose daughter was ‘given detention for wearing a poppy pin on Remembrance Day’ blasts school’s punishment as ridiculous

A furious mother has claimed that her daughter was given a detention for wearing a poppy pin on Remembrance Day. The parent said she was angered that her child was punished for trying to commemorate and honour those who served and sacrificed in the war. As Britain came together to mark Armistice Day on November 11, the mother was shocked to receive a text from her youngster saying she had been handed a detention for wearing a poppy pin.

Leave a Reply

Your email address will not be published. Required fields are marked *