Jisoo is currently the third member of BLACKPINK to establish her own company called BLISSOO. Just like members Jennie and Lisa, Jisoo’s new announcement received a lot of attention from the audience and fans. However, if Lisa faced many mixed opinions, Jisoo and her new company received extremely positive reviews.

The reason for this is due to the description of the female idol on her company’s official website. Specifically, with Jisoo, BLISSOO clearly stated: “Jisoo debuted with BLACKPINK in 2016 and is a multi-talented artist, shining as both a singer and an actress. She is recognized not only for her contributions. not only for the group but also for his successful solo career, winning many awards in the music and acting industries.”

(Photo: BLISSOO)

Meanwhile, the description of Lisa on her own website is considered arrogant and dismissive of the efforts of the entire BLACKPINK group. “Lisa – known as a member of BLACKPINK – has surpassed the group with global influence in music and fashion. With a series of Guinness World Records, Lisa’s achievements are unparalleled. Continued overcoming limits, Lisa’s journey is a testament to her influence in the ever-evolving world of global entertainment,” an introduction from LLOUD company.

(Photo: LLOUD)

When comparing these two descriptions, it can be seen that Jisoo always identifies herself as part of the group, highlighting her contributions in the group instead of just mentioning her successful personal career. In addition, the “oldest sister” did not forget to affirm that BLACKPINK is a core factor. Jisoo also sent her own warm greetings to fans, hoping everyone will continue to support her and the whole BLACKPINK group.

Meanwhile, Lisa caused controversy when she continuously used strong words such as “surpassing BLACKPINK”, “no one can compare”, “exceeding limits”. This made many viewers unhappy and thought that she was denying the reputation that BLACKPINK brought to Lisa as a K-Pop star.

On the other hand, after Jisoo announced her new company BLISSOO, the public’s attention is now focused on the last member Rosé. According to many rumors, the female idol is also cherishing many new projects and will soon announce her own personal brand like the other three members.