1.Michael Jordan

Kyle Terada-USA TODAY Sports

Overall earnings: $3.2 billionNBA earnings: $93,877,500 (2.93 percent)Main endorsements: Nike, Gatorade, Hanes, Upper Deck, 2K SportsMain investments: Charlotte Hornets, Nike, Jordan Brand, Cincoro Tequila, 23XI Racing, DraftKings, Michael Jordan Steakhouse, Sportradar, Muzik, Gigster, real estate

2Magic Johnson

Kevin Winter/Getty Images

Overall earnings: $1.2 billionNBA earnings: $38,002,860 (3.16 percent)Main endorsements: Starbucks, 24 Hour Fitness, AMC Theatres, TGI Fridays, ConverseMain investments: EquiTrust Life Insurance Company, small ownership stakes in the NFL’s Washington Commanders, MLB’s Los Angeles Dodgers, WNBA’s Los Angeles Sparks and MLS’ LAFC, Starbucks, movie theaters

3LeBron James

Justin Ford/Getty Images

Overall earnings: $1.2 billionNBA earnings: $482,593,428 (40.21 percent)Main endorsements: Nike, PepsiCo (Mountain Dew), Beats by Dre, Samsung, Walmart, AT&T, GMC, Rimowa, Taco Bell, SpriteMain investments: Blaze Pizza, Fenway Sports Group, SpringHill Entertainment, Uninterrupted, Ladder, real estate

4Shaquille O’Neal

Tasos Katopodis/Getty Images for Pepsi)

Overall earnings: $805 millionNBA earnings: 292,198,327 (36.29 percent)Main endorsements: Pepsi, Papa John’s, Taco Bell, Reebok, Burger King, Oreo, Toys ‘R’ Us, Carnival Cruise Line, VitaminwaterMain investments: Papa John’s, Auntie Anne’s, Five Guys, 24-Hour Fitness, Krispy Kreme, Lyft, Google, Ring, Vitaminwater, Campus, SPACs (Forest Road Acquisition Corp I and Corp II), car wash franchises, real estate

5Kevin Durant

Isaiah J. Downing-USA TODAY Sports

Overall earnings: $790 millionNBA earnings: $405,940,020 (51.38 percent)Main endorsements: Nike, BBVA, American Family Insurance, Alaska Airlines, 2K SportsMain investments: Thirty Five Ventures, Postmates, Coinbase, Robinhood, Acorns, Overtime, Andbox, Weedmaps, Rubrik, JetSmarter, Hugging Face, Whoop, CerraCap Ventures, Skydio, Yoshi

6Kobe Bryant

Jason Miller/Getty Images

Overall earnings: $755 millionNBA earnings: $328,237,108 (43.47 percent)Main endorsements: Nike, McDonald’s, Coca-Cola (Sprite), Hublot, Panini, Turkish AirlinesMain investments: BodyArmor sports drink, Bryant Stibel venture capital firm, Granity Studios, Kobe Inc., The Players’ Tribune, the Art of Sport

7Stephen Curry

Ezra Shaw/Getty Images

Overall earnings: $660 millionNBA earnings: $357,844,681 (54.21 percent)Main endorsements: Under Armour, Chase, Infiniti Motor Company, Rakuten, Palm, FTX Trading Limited, Brita, Unilever/DegreeMain investments: Oxigen, TSM, Unanimous Media( ‘Underrated’ for Apple TV+ and ‘Jumpshot’), Gentleman’s Cut Kentucky Straight Bourbon Whiskey, tech startups through his investment company SC30 (SnapTravel, Literati, Squire, and Tonal)

8Russell Westbrook

Tim Nwachukwu/Getty Images

Overall earnings: $520 millionNBA earnings: $343,672,250 (66.09 percent)Main endorsements: Jordan Brand, True Religion Apparel, Samsung Electronics, Six Star Pro Nutrition, PepsiCoMain investments: Magic Spoon, Pizzana, Poppi, Triller, Hyperice, Honor the Gift, Flow, Tulco, Tiger Global, Genies, Heal, Luvo, Health House, Mason, Varo Bank, five Southern California auto dealerships, real estate

9James Harden

Kiyoshi Mio-USA TODAY Sports

Overall earnings: $480 millionNBA earnings: $340,720,428 (70.98 percent)Main endorsements: Adidas, Therabody, Pura, BodyArmor, Vanguart, Gopuff, Panini, Saks Fifth AvenueMain investments: Minority ownership stake in Houston Dynamo and Houston Dash soccer clubs, BodyArmor, Art of Sport, Stance socks, The Beard Club, Mitchell & Ness

10Chris Paul

Ezra Shaw/Getty Images

Overall earnings: $460 millionNBA earnings: $390,177,385 (84.82 percent)Main endorsements: Jordan Brand, The Walt Disney Company, Spalding, State Farm, Beyond Meat, GoPuff, Tissot, PaniniMain investments: Hyperice, Chirpify, RSPCT Basketball, Wicked Kitchen, Meati Foods, Beyond Meat

11Dwyane Wade

Megan Briggs/Getty Images

Overall earnings: $420 millionNBA earnings: $199,499,205 (47.49 percent)Main endorsements: Gatorade, Li-Ning, Panini, New Era, Hublot, Budweiser, Stance socks, The Tie Bar, Sandals ResortsMain investments: Utah Jazz and WNBA’s Chicago Sky, 59th & Prairie Entertainment, Li-Ning, Proudly, Forty-Three, Mission Products Holdings, Wade Cellars, NFTs with Budweiser Zero, executive producer on several projects including ‘Shot in the Dark’ and ‘D. Wade: Life Unexpected’

12Kevin Garnett

Jason Miller/Getty Images

Overall earnings: $415 millionNBA earnings: 343,862,398 (82.85 percent)Main endorsements: Anta, Gatorade, American Express, Zico, real estateMain investments: Real estate, Content Cartel Production Studios, Gaming Society and other startups and business ventures through his investment firm Big Ticket Sports