News

Rihanna Returns With a New FENTY x PUMA Collab That’s “Bigger and Badder” Than Ever

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

If you thought Rihanna planned on slowing down anytime soon, think again. FENTY X PUMA is back with a new collab titled “The Creeper Phatty,” which looks just as wild as it sounds. The collab will be available for pre-order starting 11/20, and at a $140 starting price point, this is one your wallet can’t ignore.

There is no second-guessing when Rihanna has a drop. They are unequivocally her, bloomed from a monolithic creative mind. From her original collaborations with the brand, to the bold, new release, her designs have challenged traditional sneaker trends while amplifying her decisive approach to style. When the duo first partnered back in 2015, she took the original creeper Puma had developed and maxed out the style, adding a rigged platform for height and dipping them in neutral tones of black and desert suede.

FENTY X PUMA Creeper Phatty $140

Think of this release as the eccentric cousin to those initials, cast in an electric color palette and re-designed with a bulbous shape. Of the three colorways, the Lavender Alert-Burnt Red-Gum (say that three times fast) is a clear standout from the rest. Designed in beautiful purple-hued suede and red detailing, the puff shape of the sneaker adds a touch of whimsy that echoes the colorful direction Rihanna has developed with her other FENTY lines. Or perhaps, this is a deep cut to her music video “Who’s That Chick” which sported similarly vibrant colors and energy (Lost in time, but the fans will know what’s up). For those who might not be as taken by the vibrancy of the first or second pair (which comes in a Speed Blue-Lime colorway), Rihanna also designed a traditional pair in Black with Warm White-Gum detailing. Though a touch more subtle, the swollen design of the shoes is an eye-catch and not for the faint of heart.

This recent release amplifies the history FENTY x PUMA has developed over the last eight years, taking those traditional designs and spinning them on their head. “She almost rejuvenated the whole classic platform sneaker trend with the Creeper,” Puma global creative director Heiko Desens told Footwear News.

FENTY X PUMA Creeper Phatty $140

The collab also comes at the heels of her launch earlier this summer, where the two, again, came together during Paris Fashion Week to unveil the FENTY x PUMA Avanti, which sold out almost as soon as they dropped before a later restock. “She moves culture, sets trends and she certainly can move our business. Fenty is stronger now than it was when she was with us before,” noted Bob Philion, president and CEO of Puma North America.

Though we all might be asking “Where is the music!” with the rumors of a pending tour, this latest release of the FENTY x PUMA Creeper Phatty might be enough to hold the ravenous fans over… for now. Shop Rihanna’s new collection now on Puma.com.

Best of Rolling Stone

Related Posts

Stars round on Ed Sheeran over Band Aid row: Spandau Ballet’s Tony Hadley tells the singer to ‘shut up’ as record producer Trevor Horn says he would have ‘gladly not used him’

Stars have turned on Ed Sheeran in the escalating row over the new Band Aid single – with Spandau Ballet’s Tony Hadley telling him to ‘shut up’. Trevor Horn, producer of a fresh 40th anniversary version of Do They Know It’s Christmas?, has also been critical of Sheeran after the singer spoke out against the new version of the charity track. Sheeran revealed last week he would have preferred his vocal contributions from a 2014 recording were not used on the new version.

Drunk student son writes off his millionaire dad’s £350k Aston Martin by flipping into a field on joyride

A millionaire’s £350,000 Aston Martin has been written off after his drunk university son flipped it whilst taking it for an illicit 4am spin. Will Gould, 20, lost control of the 211mph DBS V12 and overturned the supercar into a field when he barely got 800 yards from his £2.4million family farm. At the time his father Colin, a 50-year-old farmer, was away on business and had no idea about his son’s jaunt until he got home.

‘She will never breathe for herself, taste food or hug her son again’: Father reveals how his daughter is quadriplegic needing 24-hour care after teen smashed into her as he filmed himself driving with no hands

A single mother who worked as a fitness instructor has been left quadriplegic and needing round-the-clock care after a teenage driver ploughed into her while he filmed himself at the wheel. George Taylor made two calls, sent text messages and recorded five videos showing him driving a Volkswagen Golf at speed and overtaking other vehicles while using his knees on his steering wheel, when he crashed into Catherine Davies. Taylor, from Stretham, Cambridgeshire, had held his licence for less than 12 weeks when he used his mobile ‘throughout the journey’ to college on the A47 near Norwich in January last year.

Trump to take drastic action against Canada, Mexico and China to stop the border ‘invasion’ and issues an ultimatum

President-elect Donald Trump threatened Monday to slap a 25 percent tariff on Mexican and Canadian goods as long as the countries allowed immigrants to flow over the U.S. border. He also said he’d impose an additional 10 percent tariff on Chinese goods over the Chinese government’s refusal to make good on a promise to use the death penalty on drug dealers. These actions, Trump said, would take place on the first day of his administration.

Why I started the petition for another General Election: ‘Fed up’ pub landlord reveals what sparked viral campaign to get rid of Labour – as map shows how many people near you are part of the 2million to sign

The man behind a viral petition demanding a General Election has revealed why he started – as it clocks over more than 2.5million signatures. Pub landlord Michael Westwood said he decided to launch the petition having seen Keir Starmer and his MPs go back on their manifesto promises and repeatedly talk down the prospects for the country. The poorly received budget from Rachel Reeves that saw employers hit with an increase in national insurance tax was a key factor in his decision to launch the petition.

Mohamed Al Fayed is now accused of abusing a dozen men who worked at Harrods after more than 420 women came forward with horror claims

A dozen men who worked for Mohamed Al Fayed have made claims of abuse against the disgraced former Harrods boss. The men have alleged harassment, bullying and homophobic abuse by Fayed, with some claiming they suffered PTSD and recurring trauma from their experiences. The claims of more than 420 women of rape or 𝑠e𝑥ual abuse by the former boss are being dealt with by the Justice for Harrods Survivors group.

Leave a Reply

Your email address will not be published. Required fields are marked *