Kim Kardashian has launched SKIMS for men with a 𝑠e𝑥y campaign that sees sports stars like Neymar and Nick Bosa showing off their rock-hard abs in the reality personality’s boxers.

The 43-year-old is stretching her shapewear to new customers with the help of Brazilian soccer star Neymar, 31, Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25, and NFL defensive end Nick Bosa, 26, of the San Francisco 49ers.

The brunette beauty will officially add men’s boxers, briefs, undershirts, T-shirts, tank tops and leggings to its already-popular collection of bodysuits and bras Thursday, October, 26.

In a raunchy photoshoot, the sports stars gave customers a peak at the collection by flexing their muscles – leaving shoppers drooling and showing that even pro athletes take time to lounge around.

Kim Kardashian has launched SKIMS for men with a 𝑠e𝑥y campaign that sees sports stars like Neymar and Nick Bosa showing off their rock-hard abs in the reality personality’s boxers

The 43-year-old is stretching her shapewear to new customers with the help of Brazilian soccer star Neymar

She also enlisted the help of NFL defensive end Nick Bosa, 26, of the San Francisco 49ers to sell her men’s collection

While posing in a pair of white boxers, Neymar gave the camera his best smolder and boasted his abs and tattoos.

Neymar even posed alongside a soccer ball and in a green T-shirt.

Shai opted for a green pair of boxers as he posed with one hand on his hip and flexed his abs. In one snap the NBA player held a basketball.

And if Neymar and Shai hadn’t sold customers yet, Nick then jumped in front of the camera donning a pair of grey boxers.

The NFL player showed off his rock-hard sick-pack and flexed his large arms while staring straight ahead and holding a football.

The reality star has revealed she is looking forward to expanding her empire with the help of the athletes.

In a press release sent to DailyMail.com, Kim said: ‘The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.

‘To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s top Defensive Player Nick, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.

Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25, also posed in the campaign and flexed his muscles in a pair of black boxers

The brunette beauty will officially add men’s boxers, briefs, undershirts, T-shirts, tank tops and leggings to its already-popular collection of bodysuits and bras Thursday, October, 26

In a raunchy photoshoot, the sports stars gave customers a peak at the collection by flexing their muscles – showing that even pro athletes take time to lounge around

The NFL player showed off his rock-hard sick-pack and flexed his large arms while staring straight ahead

‘I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.’

SKIMS will introduce three collections: Cotton, Stretch, and Sport.

Cotton is made of soft, mid-weight cotton and is perfect for everyday wear.

Stretch will never lose its shape while remaining lightweight to provide customers with the ultimate comfort.

Sport is to designed to help aid performance and is made to sit seamlessly under workout clothes.

The Skims co-founder and CEO Jens Grede said in the press release: ‘SKIMS’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10 per cent of SKIMS’ existing customer base.

‘Entering the $111 billion US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers.’

And while the sports stars’ looks were enough to sell the new products, Jens is counting on more than their toned physiques.

Shai opted for a grey pair of boxers under sweatpants and went shirtless as he held a basketball

Nick also showed that the company would be launching a line of T-shirts that help you reach ultimate comfort levels

In a press release sent to DailyMail.com, Kim said: ‘The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody’

She explained that she chose the athletes due to their various skills, hoping it would show customers the various body types the collection fits (Neymar shown in 2023)

While speaking to the Wall Street Journal, he explained that having the athletes pose in the campaign will help communicate with men.

‘If you really want to communicate with hundreds of thousands of men, sports is the platform to do it,’ he told the outlet.

Jens explained that the company is attempting to transform the men’s market by showing that ‘multi-packs and discounts’ are a thing of the past.

He added: ‘We’re trying to excel and show men that there’s just a different level of comfort and performance you can have in your first layer.’

Meanwhile, Kim noted that the athletes’ skills helped show customers just how the collection can fit a range of body types.

She told the Wall Street Journal: ‘They’re all just individually so great in their fields, but also all three are so different.’

And with SKIMS fighting other activewear giants like Nike, Hanes, and Fruit of the Loom to secure a spot in men’s underwear drawers, it had to ensure the items excelled in comfort, shades, and price points.

The line will feature shape-hugging underwear and athleisure that come in brown, khaki, gray and black in sizes XS to 5X.

They will range from $16 to $54, and packs will be priced from $42 to $98.

With each player exhibiting their own strengths and body types, Jens hopes that their looks and the concept of sports will appeal to both men and women (Nick shown in 2023)

The players seemed to have no problem transforming into models for the reality star’s campaign (Shai shown in 2023)

Kim launched SKIMS in 2019 and the empire is now worth a whopping $4 billion and is boasting a variety of 𝑠e𝑥y products

Customers have long been begging the reality star for a line of products for their partners.

Kim spent three years developing the collection and noted that she wants to expand it to pajamas, loungewear, and shapewear in the future.

The business mogul revealed that she has been sending the collection to a variety of athletes and influencers ahead of the launch.

Jens added: ‘The challenge is always to get guys to try on a new product because we are very set in our ways. To get them to try a new brand can take time, but I think once they try Skims, they won’t go back. Men are obsessed with comfort.’

The 𝑠e𝑥y campaign that features Neymar, Shai and Nick will debut across social media and TV.

Kim launched SKIMS in 2019 and the empire is now worth a whopping $4 billion and is boasting a variety of 𝑠e𝑥y products.

SKIMS is sold directly through its website and is also available in retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, KaDeWe, Holt Renfrew and David Jones.