Winning toothless smile: Ten-month-old baby Nancy McFarlane from Birmingham has been given the ultimate accolade of being Britain’s cutest baby

Move over Cara and Kate: The tot saw off competition from 400 entrants from around the country, who tried to woo the judges with their sweet faces

Proud mum Kate said: ‘Of course I think she’s absolutely beautiful but to have other people also say it is a wonderful feeling’

Nancy was picked by the panel, which included celebrity mother-of-two and TV presenter Laura Hamilton as well as the company’s creative team, and will now be the face of the brand for the next 12 months.

Her proud mother Kate said: ‘I couldn’t believe it when I got the call to say that Nancy had won the competition and to find out that there was over 400 other babies makes me, and all of Nancy’s family, truly proud of her.

‘Of course I think she’s absolutely beautiful but to have other people also say it is a wonderful feeling. We can’t wait to see Nancy as the face of the brand for the next year.’

Nancy (pictured) was picked by the panel, which included celebrity mum-of-two and TV presenter Laura Hamilton, and will now be the face of the brand for the next 12 months.

The judges also chose six runners-up in the competition, including 13-month-old Jemima (pictured)

Freddie-Rae, 2 years old, was another of the runners up in the competition to find Britain’s cutest tot

Speaking of her baby girl, Kate said: ‘Nancy is a really pleasant baby with a smile for everyone she sees.

‘We do get stopped quite a lot when we are out and about with people commenting on her bright and sparkly eyes. I think with her dark hair, she has a striking look.

‘Pursuing a modelling career isn’t something we set out to do for her but when we spotted the opportunity, we just thought why not!

‘I know I am biased but the photography from the day is beautiful and I am very proud of Nancy but who knows what will happen from here.

Cute as a button: Eva-Mae, 16 months old, another runner-up will feature alongside Nancy in the campaign

Strike a pose: Jade-Jayne, 18 months old, was named one of the country’s cutest tots

‘I am quite a traditionalist in the way we like to dress Nancy so for me, it has to be pretty. Zara is a brand I like but anything that is “girly” is always a big hit.’

A spokesperson from Bizzi Growin said: ‘We were overwhelmed with the amount of entries that we had in such a short space of time and all of the babies that were entered were so beautiful, it made our decision a very tough one.

‘Along with Laura and our other judges, we chose Nancy as our winner because we feel she represents our brand well and can grow with us as the brand and range of products also grow.

Curly-haired Robbie, 17 months, caught the judges attention and was one of the runners-up in the competiton

The next David Gandy?: He may not yet be ready to model underpants but Finley, 10 months, looks cute in a pair of dungarees

‘We want to welcome Nancy and congratulate her on such a great achievement at just 10 months old!’

Nancy and her mother were also treated to a two night stay at luxury countryside hotel in Lancashire, an abundance of Bizzi Growin products and a professional mother and baby photo shoot.

Nancy’s pictures will also appear across all of the brands marketing material for the next year.

Six other babies were chosen as runners up in the campaign. They also received a prize package, and will feature in parts of the Bizzi Growin campaign alongside Nancy.

This year saw the inaugural search for the face of Bizzi Growin and will return again next year to find a new star in the making.