Other snaps in her post also showed her modeling in a cheeky, backless one-piece swimsuit and a fleece hat with bunny ears as Miss March from her skincare brand’s 2024 Rhode calendar.

The entrepreneur — who teamed up with Candice Swanepoel for her Miss January swimsuit snaps — also shared photos of herself taking a shower while modeling a white T-shirt and yellow bikini.

Hailey Bieber put on a sizzling display in 𝑠e𝑥y bikini snaps shared on Friday. The model, 27, posed in a barely-there seashell bra top to showcase her sun-kissed skin and toned figure

Other snaps in her post showed her modeling in a cheeky, backless one-piece swimsuit and a fleece hat with bunny ears as Miss March from her skincare brand’s 2024 Rhode calendar

In the carousel post, she also posted a snap of herself with a bright yellow snorkel mask and a matching oxygen tank on her back while modeling a swimsuit from Swanepoel’s brand Tropic of C.

Another photo in the series showed her with her hair bundled up in a yellow towel as she sported a black T-shirt and chunky gold earrings with interlocking hoops.

For the stunning photoshoot in the Bahamas, Bieber opted for minimal and dewy makeup that showcased her striking features and glowing skin.

In her caption, she teased the exciting, upcoming launch of her newest addition to her product line — Pineapple Refresh Cleanser set to be released on January 25.

The day before, she posted photos of model Bianca Kei as her calendar’s Miss February on Rhode’s official Instagram page.

On Friday, she gave a peek at all of the models in the 2024 Rhode Calendar as she shared a clip flipping through the calendar.

She also shared a video of herself posing on the beach in her rabbit ears hat and black one-piece swimsuit with a plunging neckline and gold chain straps.

The media personality previously launched Rhode Skin back in June 2022.

For the stunning photoshoot in the Bahamas, Bieber opted for minimal and dewy makeup that showcased her striking features and glowing skin

The entrepreneur — who teamed up with Candice Swanepoel for her Miss January swimsuit snaps — also shared photos of herself taking a shower while modeling a white T-shirt and yellow bikini

In the carousel post, she also posted a snap of herself with a bright yellow snorkel mask and a matching oxygen tank on her back while modeling a swimsuit from Swanepoel’s brand Tropic of C

Another photo in the series showed her with her hair bundled up in a yellow towel as she sported a black T-shirt and chunky gold earrings with interlocking hoops

She recently revealed that she originally wanted to launch a cleanser with her brand but is now releasing the product as she has been working on perfecting the formulation to her liking.

She launched her brand with a serum, a moisturizer and lip balms before expanding to include an essence and tinted lip products the following year.

Earlier this week, Bieber celebrated her upcoming product launch by enjoying an outing with pal Kendall Jenner and sitting courtside at the Los Angeles Lakers versus Oklahoma City Thunder basketball game on Monday.

On Tuesday, she was seen on a more casual excursion as she stopped by Erewhon in Studio City for a grocery run with a friend.