Lisa announces new label LLOUD

The news that Lisa established her own company quickly caused a global storm. Lisa became the hottest keyword on search rankings. The female idol shines with a confident and talented demeanor that fills the screen in a series of photos to introduce the company. However, the content announcing the LLOUD label posted on the official website is causing intense controversy among people.

Lisa company website

Introducing Lisa’s personal jobs from the beginning of 2024 to the present

Specifically, Lisa posted two descriptions as follows:

“…At LLOUD, as an artist management company, we nurture a passion for creating experiences that transcend genres and connect generations. At our core lies our relentless innovation and commitment to authenticity. We’re not just pushing boundaries, we’re redefining them, creating chart-topping and genre-defying music. Join us for the receive the beginning of the LLOUD era.”

“LISA, famous as a member of BLACKPINK, has transcended the group’s stereotype thanks to her global influence in music and fashion.

Holding multiple Guinness World Records, LISA’s achievements are unparalleled. She is the first solo female Kpop artist to win Best Kpop at the MTV Video Music Awards and European Music Awards, and the first to surpass 1 billion streams on Spotify.

Constantly pushing boundaries, LISA’s journey is a testament to its influence on the ever-evolving global entertainment industry.”

On a community page, there was a post “exposing” Lisa herself asserting her reputation beyond the group

On a community page that gathers many Kpop fans, there is a post “exposing” Lisa herself asserting her reputation beyond the group. The controversy focuses on the phrase “LISA… transcends the group with her global impact in music and fashion”. ).

Recently, Lisa faced a wave of “escaping fans” because of her striptease scandal and dating a billionaire. This was considered the last straw, causing Lisa to be criticized for not respecting the group’s achievements. Many people believe that without YG and BLACKPINK, Lisa would not be as famous and successful as they are now. For BLACKPINK fans, this controversy is even more sensitive because the fandom often “has internal conflicts”.

Besides, the segment describing “Holding many Guinness world records, LISA’s achievements are unparalleled” also caused many mixed opinions. Lisa is one of the global idols with widespread influence. But when talking about personal achievements, Kpop fans object to the “unparalleled” way of self-assessment. Many comments commented that Lisa and the team needed to be more humble to avoid causing controversy among fandoms.

The segment describing Lisa “Holding many Guinness world records, LISA’s achievements are unparalleled” also caused many mixed opinions.

The content of Lisa’s company announcement was also put on the table with Jennie . In her letter introducing ODDATELIER, Jennie only focused on talking about her future direction and gratitude to her fans. Jennie does not compare, does not mention personal achievements. On the ODDATELIER website, Jennie is introduced as a member of BLACKPINK and “one of the most influential artists of our time”. While the focus was on the youngest sister, Jennie’s company website crashed for unknown reasons.

The content of Lisa’s company’s announcement was also put on the table with Jennie

However, many fans have pointed out the “dirty water” intention of the above post towards Lisa. Accordingly, the translation of Lisa’s assertion that her reputation surpasses the group is subjective. In terms of context, fans have a different explanation: “Lisa is a member of BLACKPINK, but not limited to group achievements, she has her own personal achievements in fashion and music.” BLINKs are trying to protect Lisa with many convincing arguments.