She sent her fanbase into a frenzy by teasing new music in her $30million Verizon advert which aired during the Super Bowl on Sunday night.
And Beyoncé, who dropped the first two singles from the album the same night, was truly in her cowgirl era as she posed for a series of Western-inspired snaps.
The singer, 42, who attended the championship football game with her husband Jay-Z and their children, looked incredible in a Dolce & Gabbana look.
Beyoncé showcased her famous curves in a custom plunging mini dress fully embroidered with lace side panels in Swarovski crystals.
In keeping with the theme, the Break My Soul hitmaker accessorised with a bolo tie and a pair of black thigh-high boots.
Beyoncé sent her fanbase into a frenzy by teasing new music in her $30million Verizon advert which aired during the Super Bowl on Sunday night
Beyoncé, who dropped the first two singles from the album the same night, was truly in her cowgirl era as she posed for a series of Western-inspired snaps
The singer, 42, who attended the championship football game with her husband Jay-Z and their children, looked incredible in a Dolce & Gabbana look
Beyoncé wore her platinum blonde locks in big bouncy curls and opted for full glamour with a pallet of bronze make-up.
The mother of three, who shares children Blue Ivy and twins Rumi and Sir with Jay- Z, later added a wool coat, stylish sunglasses and a naturally, a black cowboy hat.
The pictures were taken at the Wynn Las Vegas ahead of the game, where her multi-million dollar advert was shown.
Beyoncé moved through various personas in the minute-long commercial, attempting to ‘break the internet’ with over-the-top performances.
And just like she did in eight years ago, the Grammy-winning musician blew fans away as she dropped two new singles.
As she announced an upcoming album, a country-genre follow-up to 2022’s Renaissance, she also released two new singles in tandem.
Beyonce shared the full Verizon commercial online and wrote in a caption, ‘@verizon #ad.’
She followed up the post with another video outtake — one that showed her driving an old yellow taxi car through a desert.
The Texas license plate on the vehicle read, ‘HOLD ‘EM.’
Beyoncé showcased her famous curves in a custom plunging mini dress fully embroidered with lace side panels in Swarovski crystals
She attended the event with husband Jay-Z, 54, and daughters Blue Ivy, 12, and Rumi, six
The doting dad was pictured posing with their two girls on the field ahead of the game
The scene opened with Knowles turning the key in ignition with a red fishnet gloved hand.
The shot then switched to her stepping on the gas while wearing a white sandal that showed off a red pedicure.
Eventually a group of late-aged men dressed in country-inspired attire appeared with baffled expressions on their faces.
One slowly pointed to a billboard, where an exaggerated caricature of Beyonce was seen in red cowboy boots, lingerie, and a cowboy hat.
While lying on her side, she held up one waving hand, and in black font against a yellow background were the words ‘Texas Hold ‘Em.’
Beyonce surprised fans by teasing forthcoming new music as she stunned in a Verizon Super Bowl ad on Sunday
The music icon moved through various personas in the minute-long commercial
The singer, who’s been hinting at the direction of her new music with recent country-inspired looks , showed off her trim waist, wearing a silver bikini top and tiny heart-shaped metal bottoms attached to a belt in the new artwork for her song
Her license plate featured the name of her new single
Bluesy guitar strums from the first notes of her new song played before the screen went black with ‘act ii, 3.29’ surfacing in the same white font used to promote her wildly successful Renaissance album.
Fan reactions to the music on social media were swift, with the once-in-a-generation artist’s fans — known collectively as the Beehive — taking to X and other platforms.
One person used a photo of NeNe Leakes in a post on X and wrote, ‘Beyonce said drop the new music and they’re still playing this [Super Bowl] game like nothing happened ??’
Singer Kesha even joined in the discourse, writing in a post, ‘BEYONCE?!!!!!!!’
Someone else shared a photo of Beyonce dancing during a past concert and said: ‘GIRL F**K THAT FOOTBALL GAME BEYONCE IS COMING BACK.’
Another hardcore supporter of the beauty’s declared that she knew the star was up to something.
‘I’m like, Bey DOES NOT do commercials, what she launching?’ the person wrote, adding a crying laughing emoji.
She also shared the black and white art for the other single, 16 carriages, which sees her wearing a Western shirt and a cowboy hat
The singer, who’s been hinting at the direction of her new music with recent country-inspired looks, showed off her trim waist, wearing a silver bikini top and tiny heart-shaped metal bottoms attached to a belt in the new artwork for her song.
In Texas Hold ‘Em she croons: ‘This ain’t Texas / Ain’t no hold ’em / So our lays our cards down, down, down, down.’
‘I’ll be damned if I can’t slow-dance with you/ Come pour some sugar on me, honey too/ It’s a real-life boogie and a real-life hoedown/ Don’t be a b****, come take it to the floor now, woo, ha.’
Meanwhile on 16 Carriages the singer reflects on life’s struggles.
‘Sixteen carriages drivin’ away/ While I watch them ride with my dreams away/ To the summer sunset on a holy night/ On a long back road, all the tears I fight.’
‘It’s been thirty-eight summers, and I’m not in my bed/ On the back of the bus and a bunk with the band/ Overworked and overwhelmed/ I might cook, clean, but still won’t fold/ Still workin’ on my life, you know.’