In one pH๏τo, the 23-year-old can be seen in the string ʙικιɴι – which features heavy gold detailing – as she leans back on a towel at the beach.

Her short blonde hair is styled with mermaid waves and clipped back with a cute beaded hair accessory.

The model – who is married to singer Justin Bieber – is also seen in a promo video for the new fragrance standing on top of a rock in the pink swimmers before diving into the ocean for a swim.

If you’re a fan of Hailey’s pink cossie you’ll have to splash out a cool $1660 for the Greca Chain ʙικιɴι set, which is also made by Versace.

The triangle top retails for $860 in Australia and features a gold chain detail on the shoulder straps while the matching bottoms will set you back $800.

Behind-the-scenes pH๏τos showed Hailey grinning from ear-to-ear as she posed in the sand with a giant bottle of the zesty fragrance in her hands.

At one point, she also rocks a sparkly “Crystal Mesh” aquamarine blue “micro top” to promote the $165 beauty product that is paired with a matching miniskirt.

This time her hair is slicked back off her face and she’s accessorised with drop earrings and a pearl belly chain.