Nationwide — Alexis William, Founder of Aloha Glamour, will showcase her 2024 Spring Collection “Married to The Culture” at Phoenix Fashion Week at Chateau Luxe on October 20-21, 2023. Her collection features a blend of contemporary African and Hawaiian fashion and traditional cultural prints, with the goal of promoting cultural awareness and unity.
Aloha Glamour will compete to win the Designer of the Year title, which not only carries international recognition but also comes with a $10,000 prize package comprising of goods and services for an emerging brand.
Regarding the brand’s mission, Alexis comments, “Fashion is a powerful tool for cultural exchange and inspiration. With our ‘Married to the Culture’ collection, we aim to celebrate and blend diverse cultural influences, creating a harmonious fusion of style and traditions. The intent behind this theme is to showcase the beauty of cultural diversity and emphasize the power of unity through fashion. With this 10-piece collection, I want the audience to take away a renewed appreciation for different cultures, as well as a sense of connection and shared humanity, inspiring them to embrace diversity in their own lives.”
Brian Hill, Executive Director of Phoenix Fashion Week, comments, “I am really impressed with the growth and vision of Alexis in such a short time inside our Digital Designer Bootcamp. She is the kind of fashion designer to watch out for. Our entire team is excited for her official brand launch in October on our runway.”
Aloha Glamour seeks to support and empower its artisans all over Africa by helping them achieve a sustainable lifestyle and earn a livable wage. “The collection’s success will be marked by its ability to spark conversations about cultural inclusivity and leave a lasting impression of the beauty that can emerge when culture and fashion come together,” Alexis adds.
About Aloha GlamourAloha Glamour stands proudly as the only Afrowaaian Cultured Fashion brand in the United States and Canada, making waves with the unique fusion of African heritage and contemporary fashion. The captivating designs have graced the racks of 50 esteemed stores, while the flagship store in the heart of Hawaii serves as a symbol of the brands’ success and influence. Beyond fashion, we’ve also been actively involved in philanthropy, using the annual celebrity fashion show to raise funds for the free school in Ghana. Thanks to the unwavering support of our customers, we’ve managed to construct an additional classroom and a much-needed washroom for the students and teachers.
About Phoenix Fashion WeekPhoenix Fashion Week is the leading fashion industry event in the Southwest. Our core purpose is to build sustainable brands from the ground up while pushing the Arizona fashion industry forward. The organization’s mission is ‘Bridging Designers & Buyers’ through three pillars of fashion, education, and community. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. For more information visit PhoenixFashionWeek.com